In this session, entrepreneurship, research, and finance converge to discuss the journey from an idea or research finding to a solution that growers are genuinely willing to invest in. The conversation begins with the day-to-day realities of farmers: how can we reduce losses, avoid unnecessary inputs, and free up time spent on manual checks all without compromising quality or profitability?
Robin Jansson, CEO of Sonicflora, shares his experiences in developing technology for greenhouse cultivation. The solution is already in use by Swedish greenhouse growers, and the company is collaborating with the Swedish University of Agricultural Sciences (SLU) and various European research institutes to transform technical innovation into a product that offers clear value and for which there is a demonstrable willingness to pay in the market.
Astrid Friborg, CEO of SLU Holding, offers insights into how research, innovation, and commercialization can help address the needs and goals of the agricultural sector. What role does SLU Holding play in making knowledge and innovation accessible, relevant, and practically applicable?
The session concludes with a panel discussion exploring key lessons learned in the journey from research to market.
Cecilia Trägårdh, founder of Nogyo, provides a European perspective on funding and growth. Drawing on her experience with the European Investment Bank, EIT Food, and her work with agrifood-tech companies, she sheds light on what is required for innovative solutions to attract investment and achieve scale.
This panel discussion provides concrete insights into how research, businesses, and capital can collaborate to shorten the path from development to implementation—and create sustainable, measurable value for the farmer.